Ending the “Pink Tax”


Ending the “Pink Tax” - A Michael Lee Policy Promise

Ever compare the cost of men’s razors to women’s? Or wonder why shampoo for women is so much more expensive than men’s? The disparity is known as the “pink tax” - an example of gender-based discrepancy in pricing. It begins with differences in toys marketed based on gender and continues through all life stages, including adult diapers. According to research by parsehub in Canada in 2021, hygiene products marketed to women cost 51% more than those marketed to men.

Michael Lee is serious about equality - it is one of the values his campaign is built on. The pink tax is a very tangible example of everyday discrimination based on gender, and as Premier, he will fight to end it.

Michael Lee is not going to erode the principle of consumer choice or dictate what products can be sold in what stores. He is going to work with partners to educate consumers, highlight egregious differences, and champion leaders who step forward with solutions.

As Premier, Michael Lee will champion businesses who fight the pink tax and work with equality groups to launch an educational campaign to highlight the pink tax and the cost it has for people who buy products marketed to women in BC.

Within Michael Lee’s first term, BC will establish a fund to support:

    ▪    Research into the size and impact of the pink tax in BC and best practices to eradicate it
    ▪    Community groups running advocacy or education campaigns
    ▪    Development of a “pink-tax free” marketing brand

This kind of insidious discrimination is part of our cultural background. Leadership is pointing out bias and working to end it. Michael Lee leads by example.

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About Michael

Michael Lee is a BC Liberal Party leadership candidate and the MLA for Vancouver-Langara. Before entering politics, Michael was a prominent business lawyer in Vancouver, where he worked for 20 years with forestry, mining, energy, and technology companies across BC. He also has a strong record of community service for over 30 years, including with social service, educational, and children and youth organizations. A son of immigrants, Michael was born and raised in Vancouver. He and his wife Christina have three young adult children.

Contact

300-3665 Kingsway
Vancouver BC V5R 5W2